SEO tutorial on “geo targeting” and “language targeting”

[Alain Sadon]

On my blog I wrote an article on “geo targeting” and “language targeting”. In this forum-thread everybody is invited to respond to it. Thank you very much!

Alain Sadon

[harmendejong]

Hello Alain,

Thanks for writing the article about GEO targeting on your blog!

How do you think Google will handle duplicate pages in the following case:

[*]example.com -> default language (UK English) is shown for visitors world-wide of which we were not able to detect their country
[*]example.co.uk -> UK English is shown for visitors from UK
[*]example.nl -> Dutch is shown for visitors from The Netherlands

In Google webmaster tools example 1 will automatically be geographically targetted as World-Wide, example 2 will be geographically targeted to the UK by default and example 3 will be targeted tot The Netherlands by default.

Now example 1 and example 2 will contain duplicate pages, which have an overlap in their geographic targeting (the world also contains the UK). How does Google handle this (in terms of search results form Google.com vs Google.co.uk) and how do these duplicate pages affect your Google ranking?

Thnx in advance,

Harmen

[Alain Sadon]

To my understanding, it is not possible to ‘worldwide’ target a .com in Webmaster Tools. For a .com there is no default geographic target, instead you have to select a geographic location.

Since the co.uk-domain automatically targets the uk, you can target for example the United States with the .com. Even though both sites will share the shame content, it will not be marked as duplicate content.

[Alain Sadon]

More on server location via IP:
YouTube – What impact does server location have on rankings?

So this means a website can -also- rank in the country the server is located as determined by its IP-address.

[Alain Sadon]

New publication from Google on this matter:
Official Google Webmaster Central Blog: Working with multi-regional websites

[Anoniem]

More on server location via IP:
YouTube – What impact does server location have on rankings?

So this means a website can -also- rank in the country the server is located as determined by its IP-address.

Hi, you may try this IP-Details.com : Find your IP address Information free site for Best know the exact IP-Information and all other IP details.

[techiv]

This article is very interesting, I am impressed! For those who are interested, try this free SEO training course

[Alain Sadon]

To update this old discussion on language and geo targeting: quite recently Google introduced the hreflang tag which we can use in the headers of our pages to exactly specify which page should be shown in which language/country.

For example:

More info from Google: https://support.google.com/webmasters/answer/189077?hl=en

[Auteur]

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